BOOKS BY JAROSLAVS KAPLANS

AUTHOR

Business Incognita: How to Expand the Boundaries of Entrepreneurial Thinking

by Jaroslavs Kaplans explores the unique principles of "business intelligence" and immerses the reader in a multilayered analysis of consumer value perception, encouraging entrepreneurs to view the world of business as uncharted territory for strategic growth

The Odyssey
of Goshio the Goldfish

is an inspiring business fable for entrepreneurs eager to break free from the conventional. In this story, Yaroslav Kaplan presents the wise and determined goldfish, Goshio, exploring the boundaries of its aquarium — a metaphor for the entrepreneurial environment. Goshio encounters challenges, learning to look beyond the visible, find opportunities in chaos, and embrace change. Through humor and vivid metaphors, the book helps business leaders rethink their role, teaching the art of adaptation and diving into an adventure where every risk is a chance for new opportunities and perspectives.

Cracking
the Business Mastery Code

is a book about how entrepreneurs can think one step ahead. It serves as a guide to creating a system where a business is not only stable but also adaptable, ready for any challenges and market changes. Jaroslavs Kaplans and Brian Tracy reveals how to combine operational stability with an innovative approach to create a competitive advantage. The book helps readers view business as a holistic system, where every element works towards success

Jaroslavs Kaplans

is a renowned expert in business development, dynamic models, and market research with nearly 30 years of experience. He created the “Entrepreneur’s Second Brain” concept, a framework that helps business leaders develop adaptable strategies in fast-evolving markets. Jaroslavs is also known for his “Market Map” concept, which assists companies in visualizing and navigating complex market landscapes, identifying trends, and unlocking growth opportunities.

He founded the Business Intellect IQ project to equip entrepreneurs with tools for strategic foresight and innovation. His research on the “development layer” of business, emphasizes the importance of creating new meanings for consumers, new norms, and new rules for long-term success.

His book, “Business Incognita: How to Expand the Borders of an Entrepreneur’s Mindset”, explores how entrepreneurs can break beyond conventional thinking to achieve growth. A contributor to Forbes and other major publications, Jaroslavs shares insights on leadership, technology, and artificial intelligence, combining philosophy, mathematics, and technology to offer fresh perspectives on business growth.

Brian Tracy

is chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. Brian’s goal is to help you achieve your personal and business goals faster and easier than you ever imagined. Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada, and 80 other countries worldwide. He has studied, researched, written, and spoken for 30 years in the fields of economics, history, business, philosophy, and psychology. He is the top-selling author of over 90 books that have been translated to 56 languages.