Video Review from Brian Tracy for the book "Business Incognita: How to Expand the Boundaries of Entrepreneurial Thinking"
"Hello! My name is Brian Tracy, and I am excited to share my thoughts with you about Jaroslav Kaplans' book, “Business Incognita: How to expand the boundaries of entrepreneurial thinking”. This book is not just another guide on entrepreneurship. It’s an entire philosophy that has the power to transform your approach to business and reveal the true essence of entrepreneurial activity.
As you know, the key to success in business is the ability to see opportunities where others see problems, and to act decisively when others hesitate. In his book, Jaroslav raises a crucial question: what truly drives entrepreneurial success in a rapidly changing world? His perspective is unique because he views entrepreneurship not as a simple set of techniques and strategies but as a distinctive mindset that allows entrepreneurs to create value where others see none.
The author provides numerous examples that will help you better understand how to perceive market changes and how to build your strategies based on the perception of value from the customer's point of view. He demonstrates that a product is not just a good or a service. It’s an entire world of perceptions, ideas, and emotions that you create in the minds of your customers.
If you are an entrepreneur, a leader, or simply someone who wants to better understand how the market works, this book will be a true treasure for you. Inside, you’ll find answers to the questions that millions of businesspeople around the world face: how to adapt to change, how to develop new approaches to creating value, and how to build customer interactions that deliver results.
Jaroslav emphasizes a very important point: the ability to see more broadly, to view problems from different perspectives. This skill becomes especially valuable when traditional methods no longer work, and an unconventional approach is required. This is precisely what Jaroslav does in his book—he helps you develop an entrepreneurial mindset that allows you to find solutions even in the most challenging situations.
His book reminds me of how crucial it is to always seek new ideas and approaches. After all, success is not just about reaching a goal; it's about the ongoing process of learning, evolving, and implementing new ideas. In this regard, «Business Incognita: How to expand the boundaries of entrepreneurial thinking» will serve as an excellent compass for you, pointing out opportunities that previously remained hidden.
So, if you want to understand how to effectively solve entrepreneurial challenges, turn opportunities into tangible actions, and think one step ahead of your competitors, this book is for you. Jaroslav Kaplans has done a remarkable job, and I can confidently recommend it to anyone who aims for success and desires to make their business more resilient and successful.
I wish you an inspiring read and great success in your business endeavors. Thank you for your time and see you soon!"
As you know, the key to success in business is the ability to see opportunities where others see problems, and to act decisively when others hesitate. In his book, Jaroslav raises a crucial question: what truly drives entrepreneurial success in a rapidly changing world? His perspective is unique because he views entrepreneurship not as a simple set of techniques and strategies but as a distinctive mindset that allows entrepreneurs to create value where others see none.
The author provides numerous examples that will help you better understand how to perceive market changes and how to build your strategies based on the perception of value from the customer's point of view. He demonstrates that a product is not just a good or a service. It’s an entire world of perceptions, ideas, and emotions that you create in the minds of your customers.
If you are an entrepreneur, a leader, or simply someone who wants to better understand how the market works, this book will be a true treasure for you. Inside, you’ll find answers to the questions that millions of businesspeople around the world face: how to adapt to change, how to develop new approaches to creating value, and how to build customer interactions that deliver results.
Jaroslav emphasizes a very important point: the ability to see more broadly, to view problems from different perspectives. This skill becomes especially valuable when traditional methods no longer work, and an unconventional approach is required. This is precisely what Jaroslav does in his book—he helps you develop an entrepreneurial mindset that allows you to find solutions even in the most challenging situations.
His book reminds me of how crucial it is to always seek new ideas and approaches. After all, success is not just about reaching a goal; it's about the ongoing process of learning, evolving, and implementing new ideas. In this regard, «Business Incognita: How to expand the boundaries of entrepreneurial thinking» will serve as an excellent compass for you, pointing out opportunities that previously remained hidden.
So, if you want to understand how to effectively solve entrepreneurial challenges, turn opportunities into tangible actions, and think one step ahead of your competitors, this book is for you. Jaroslav Kaplans has done a remarkable job, and I can confidently recommend it to anyone who aims for success and desires to make their business more resilient and successful.
I wish you an inspiring read and great success in your business endeavors. Thank you for your time and see you soon!"
