Almost everything in our lives is determined by viewpoint. We all have a choice, always.
We can construct our own models of the "World of Entrepreneurship " – either with artistic devices or by scientific methods.
Science is characterized by a well-known and well-defined subject of study, by the generally known logic of a certain subject, and by already existing means of solving the problems related to this subject.
None of this exists in art!
And this is the origin of the main conflict in entrepreneurship – the conflict between the problem and the solution methods. They are incompatible in almost all cases. In its nature, entrepreneurship is much closer to art and creativity than it is to science.
We can see that in fables or fairy tales, the storyline unravels in a way that permits the reader to envision different scenarios that would require them to find solutions to very specific tasks.
This approach makes it possible to ignite the reader's creativity, encouraging the person to think outside the stereotypical box of problem-solving and find solutions on an allegorical, fable-esque level, solutions that can then be successfully carried over to the business reality.
Here is another important factor why I chose the fable genre: the tasks posed need to be resolved in the framework of the fable and its storyline. They are not real problems the person has in real-time, ones consuming all of their attention like a black hole.
Besides, a fable may focus the reader's attention on certain significant yet "subtle" factors. For instance, per one fabled legend, Genghis Khan banished a merchant who tried to sell wares to the great Emperor. However, a different merchant who offered him gifts was rewarded tenfold. Unlike a product for sale, which is depersonalized, a gift always symbolizes friendship and a kindly attitude.
Clearly, fables can reach the deepest corners of our feelings and emotions.
Again, in this regard, we can find a plethora of analogies within the world of entrepreneurship. I believe that nowadays the concept of entrepreneurship is ever more entwined with the concepts of creativity and art. In art, just like in entrepreneurship, you cannot separate the "Who" from the "What" when judging certain activities or actions. You cannot compare realism to cubism – you can simply choose one. In art, the painter wields brushes and paints, the writer turns to the magic of phrases and words, the musician evokes notes and chords. And entrepreneurs have before them a palette of value perceptions – how customers perceive their products and services. Without viewers, listeners and readers (without an audience, in other words), all this is pointless – just as entrepreneurship would be meaningless if there were no one to participate in the interaction.