Right now, we are living in a period of an in-between time. Václav Havel wonderfully described the processes taking place: "...There are many things today that indicate that we are going through a period of transition. Everything looks as if something is leaving and something is being born in agony. As if something is crumbling, disintegrating, exhausting, and something else, as yet unclear, is emerging from the wreckage..."
When we move from one worldview to another, we do not always have enough words to describe the new concepts. Sudden changes in our understanding of the world are characterized by a lack of terminology. Note: we still say "sunrise" or "sunset" even though N. Copernicus proved five centuries ago that it is the Earth that moves around the Sun.
I have chosen to show the existence of a new class of tasks, which I have called the "entrepreneurial task". In my materials you will not find hypotheses that must be proved or disproved (as, for example, in mathematics, physics or other exact disciplines), and an abundance of references to infallible authoritative sources (as it is observed in economic, legal or medical sciences).
You will learn my own interpretation of events and facts that I have encountered while studying business intelligence as a separate (from management, production, finance, etc.) factor of entrepreneurial success. Which interpretation you prefer depends on your level of awareness, education, life experience and other available resources.
It is important for my reader to realize that at the moment of transition from an old worldview to a new one, we face certain barriers and difficulties, and uncertainty increases. We can try to ignore this, but this will not solve the problem. Spending extra energy on putting our lives in order does not eliminate uncertainty, but only increases our fatigue. The world is undergoing global change. These are not beautiful words - this is a real transformation, connected with the exhaustion of the traditional mechanism of value creation and exploitation. This "old bus" can no longer take us along the usual route. It is as if the invisible hand of the market has dismantled the rails and left us with a legacy of eroded clay, horrifying potholes and bumps.
I believe that in the near future we will all face fundamental changes in the arrangement of market leaders: from the places where we buy our food to entire product categories and industries. Against the backdrop of rising inflation and a falling economy, it will be practically impossible to rise from the downturn using the old, familiar approaches to business.
At the same time, the falling of markets creates unique opportunities to take off. I think it's no secret to many that crises, if you take advantage of them in the right way, offer great opportunities.